Industry news

2016April

Outdoor LED display to the diversity of development

From: www.szbako.com Data:10/04/2016

outdoor LED screen is one of the outdoor advertising, with the improvement of the level of urban construction, more and more cities abandon traditional advertisement carrier, to switch to LED display. LED display in the society occupies an important position can not only advertisements, and dissemination of public, insert the notice of missing person, Fuzhou even use LED screen dunning, which realizes the outdoor LED electronic display from a purely commercial aptitude of the social commonweal function enhanced magnificent transformation. , at present, Beijing, Shanghai, Guangzhou, Shenzhen and other cities are strictly regulate outdoor advertising LED display market, approval of outdoor LED display screen will be more and more strict, place settings from the previous "blossom everywhere" to "plan to operate" type (commercially pure region) transfer, and such a change will the development of outdoor display bring certain influence. But as mentioned earlier, LED display in the emphasis on business and strengthening the properties of social welfare, Limin information broadcast, in a certain extent can reduce its time process of examination and approval of the outdoor display screen, will also with its irreplaceable advantages, in the outdoor display areas more popular. And as early as in 2014, the Southern Newspaper Media Group for the positive response to the strategic plan of the construction of cultural province of Guangdong Province, the joint Guangxin holdings, Yuexiu group and other units together to create a has public good characteristics of outdoor new media projects -- "led Southern Newspaper Network to set up in Guangzhou, Shenzhen, as the focus, Guangdong Province 21 center municipal district and the traffic circle led network coverage, in the lead up to the formation of the" public information and news and advertising information "led media mode, outdoor LED display pure commercial advertising information play mode thereby breaking. In cities and towns across the country. "Speaking civilization, and fostering new practices" public service ads, cultivate the practice of socialist core values propaganda slogans such as are borrowed from the outdoor LED display screen is widely publicized, not only improve the public awareness, can occur in the city to curb the uncivilized behavior, but also create a good urban air is, for the construction of the city to build a beautiful scenery line. And in foreign countries, the use of outdoor LED display screen to carry out public, participate in the social construction of the case also can be found everywhere: United States: many American outdoor LED display operators also cooperate with relevant government and public institutions, to participate in social affairs and protect the public plays a important role. In the United States in November 2012, hurricane Sandy, the federal administration (FEMA) using digital screen play emergency weather warning in ten states. Each update, from production to play, is less than 15 minutes. In April 2013, after the Boston Marathon bombings, local and national security departments began to use the outdoor LED display to warn and notify the public. The police will suspect the photos posted on the screen, and warned the public in the process of the city to stay in the room. UK: called on the people to contribute to the African women’s entrepreneurship, British charity organization microcredit using outdoor LED display held a special outdoor donation activities: public welfare organization microcredit in an outdoor LED screen display a picture composed of a piece of coin African women images, as passers-by passing big screen in accordance with the instructions to send a text message donations, the display will smell some coins, the women images of the original incomplete a little together, so as to achieve the purpose of donation. Thailand: in order to improve the public’s awareness of the protection of children, the effective protection of children do not suffer from unlawful infringement, child protection agencies (CPCR) together with Leo Burnett in Bangkok each center of outdoor LED display screen and outdoor big production and put in a "CHILDABUSE" series of outdoor public interest advertisement, and the advertisement attached telephone hotlines. After the launch of the event, CPCR received more than 300 calls a day to report. At present, this way has become the most effective preventive measures, so that the prevention of child sexual abuse has been effectively improved. Between the rapid increase in the diversified urban landscape and low quality of the outdoor advertising leads to contradictions, become the outdoor display screen on the way of development of the "stumbling block", and pure commercial advertising for the single function also leads to the audience to generate strong psychological conflict. Face under the new situation, the development trend and problems, for outdoor LED media operating enterprise, in the future development of the road should be effectively avoid display single function of advertising and commercial property, should be realized from the role of mercantilist transition to the role of social comprehensive benefits, become audience access to information society of common carrier. At the same time, outdoor LED display manufacturers also need to carry out technological innovation, for example, to ensure with automatic brightness adjusting system and multi-level gray scale correction technique for outdoor advertising products, to reduce the negative impact of outdoor LED display screen light pollution from the source of science and technology. First, the outdoor display manufacturers to make products better integrated into the urban environment. In determining the location to according to the overall design, the regional characteristics, impression of the surrounding environment, according to the carrying body characteristics, etc., let outdoor display has become an integral part of the landscape, reduce outdoor display screen is installed at multiple levels of the city approval, planning, management, and operation problems. Secondly, according to the different characteristics of the regional audience, outdoor LED media operators should also be in the broadcast content on the appropriate increase in the PFP, convenience of the information society, let outdoor display is not only simple advertisement carrier, became the audience access to information, to participate in a good platform for social interaction. Again, for the current development trend of "Internet plus", enterprises should be distributed according to the characteristics of the outdoor display many points, wide, stepping up the building of a converged network, associated with the Internet, mobile Internet, big data, networking, real-time information sharing network, to achieve fast transmission of information dissemination effect. Combined with the new situation, display manufacturing enterprises but also to the market oriented, exploration of outdoor LED display screen in the requirements of the new age new attributes to produce to adapt to changes in the market and demand, in line with the urban development and management of outdoor products, become the standard of acceptable to the public information products, rather than just a advertisement terminal.

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