Industry news

2016August

LED indoor lighting "channel construction, seize the day

From: www.szbako.com Data:31/08/2016

“ LED industry in the middle and lower reaches of the growth, the application of indoor lighting growth is the fastest, the price decline is also the largest amplitude. ” experts pointed out that in terms of distribution channels, whether manufacturers or businesses have not much time to wait. Since last year, the traditional enterprises, export enterprises, multinational enterprises, state-owned enterprises and other types of enterprises have begun to embark on the construction of large-scale channel . “ channel construction, seize the day. ”

according to the LED Industry Research Institute statistics show that in 2012 China's LED application value reached 159 billion yuan, an increase of 37%. Among them, the LED indoor lighting output value of 33 billion 500 million yuan, an increase of 80%. Since

2012, with the gradual release of the upstream capacity of LED, the situation is further exacerbated by the oversupply of the industrial chain, product prices are also significantly decreased. This is a direct result of the comprehensive cost part of LED lighting products have be roughly the same with the traditional lighting.

in this context, LED lighting business channels have also been a rapid expansion of resources, the distribution of the channel has been started.

Engineering channels and export still sings lead

at present, LED lighting channels generally mainly divided into four types, channel engineering, mainly government and large project. Two is the export channels, including OEM and ODM exports. Three is the traditional dealer, agents, supermarkets, building materials, home lighting professional market as a representative of the multi-level distribution agent. Four is the lighting enterprise self built store and experience the store's direct sales model. In addition to the electricity business as a representative of the new marketing model.

in the previous few years, the price is still relatively high, although the performance of the product and the efficiency of the traditional energy-saving lamps can not match the advantages, but the price has always hindered its true to the market. & rdquo; G20-LED summit members of the enterprises with shares semiconductor lighting industry the lighting business department general manager Liu Tong said, enterprises choose the project as a breakthrough point first to ensure that they can survive, followed by the project to establish a brand.

but the project market size is limited, and the domestic LED indoor lighting market demand has not yet significantly improved, exports have become an inevitable way for many LED manufacturers in the past few years.

according to relevant statistics show that in 2011 China's exports of all kinds of LED lamps worth about $3 billion 200 million, as of the first three quarters of 2012, 2012 exports worth about $.

at present, the Chinese mainland LED lighting application number of more than 1 companies, a LED Industry Research Institute data show that in 2011 China's exports of indoor lighting products accounted for more than 70%.

however, since last year, foreign economies continued weakness in export market product certification barriers have begun to increase, exports began to become more and more difficult. Last year, a lot of export oriented LED enterprises overseas orders dropped, turning to the domestic market has become the only choice for many enterprises.

indoor lighting times coming

project after a limited number, and the enterprise quality, brand, technology, capital strength requirements higher, many SMEs are unable to enter this field. And LED lighting is also the biggest opportunity for indoor lighting, especially the large-scale start of the civilian market.

experts said, 2013 is led lighting especially is a critical year for the outbreak of indoor lighting, and now prices especially led ball bubble lamp has fallen to near the level of the traditional lighting, led the advantage is gradually reflected, especially commercial lighting in the area of the substitution effect will be greatly accelerated.

a LED Industry Research Institute is expected in 2013 China LED indoor lighting production scale will continue to maintain a rapid growth trend, is expected to reach 557 billion yuan, an increase of 66%, output value of the scale will exceed landscape lighting, become the largest LED application market segments.

under such a background, numerous led enterprise began to the full force of indoor lighting market, from the point of view of industry to invest amount distribution, LED lighting business has also become a & ldquo; xiangbobo & rdquo;.

at present, the large number of LED manufacturers, international brands including many previously not involved in the field of led enterprises begin to cut lighting applications market and have the ability to do, no experience take OEM or strategy alliance and so on.

has always been known as & ldquo; LED lights expert & rdquo; the KingSun beginning in 2013 will also to indoor lighting increase investment. KingSun vice chairman Huang Guan Zhi said the company will choose their own production of some products, the other will be through OEM and ODM OEM production, with a view to price the best products and quickly occupied the market.

indoor lighting products are directly to customers and consumers, which is fundamentally determine the importance of the channel. Who occupy the quality of channel resources, who will occupy the first opportunity in the LED lighting market.

channel construction and channel model of choice to become a top priority in every LED lighting business, the speed, quantity and quality of the choice of the resulting.

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